Designing Bridgestone’s CES 2021 Virtual Exhibit


January 6, 2021

Designing Bridgestone’s CES 2021 Virtual Exhibit

For CES 2021, Bridgestone has developed a virtual exhibit to showcase their mobility technologies and future innovative vision across several different verticals, highlighting their mission to become the most valued global brand providing advanced solutions for a world in motion. This exhibit needed to enthrall audiences and compel them to start a conversation with Bridgestone at the virtual tradeshow. They chose to partner with Sundberg-Ferar as their supporting industrial design studio to realize this mission-critical exhibit.

The project was initially scoped as a normal in-person exhibit, but when the COVID-19 pandemic forced CES 2021 to transition to a completely virtual experience, the project faced a challenging pivot.

Sundberg-Ferar helped Bridgestone navigate the major change by quickly planning and executing a new approach with high-impact visuals to tell their story in a virtual micro-site format. Working together with Bridgestone’s internal Industrial Design and Marketing teams, Sundberg-Ferar crafted visual assets and animations that enhanced and aligned with Bridgestone’s objectives and roadmap.

This exhibit is an important statement piece for Bridgestone that could have been compromised by the global events affecting the industry. Despite the project’s coinciding with tumultuous times, Sundberg-Ferar was able to ensure its success by nimbly innovating to bring the exhibit to life using inspiring visuals that would excite potential customers’ imaginations and present Bridgestone as the enviable innovation partner that it is.

Curious to see the exhibit and all that Bridgestone has in store?   Check out their CES micro-site!

Looking for a design partner to help plan or realize your own innovation roadmap? Drop us a note! We’d love to talk!