Design Research

At SF, research is an integral element in the design process, providing insights to fuel innovation and amassing evidence to build confidence in a design direction. There are three distinct roles that research serves in our design process: Discovery, Refinement and Validation.

Through creatively crafted methods and techniques in both qualitative and quantitative formats, we bring clarity to the spoken and unspoken needs of ALL of the appropriate stakeholders: end users, purchase influencers and decision makers, sales and service groups and/or client management teams. Our approach is always customized, iterative in nature, and collaborative… bringing together the unique perspectives of a multi-disciplinary team of researchers, designers and/or engineers.