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SproutsIO

SproutsIO

by Sundberg Ferar | Feb 23, 2021 | Consumer Products, Creative Engineering, Industrial Design, Prototyping

Cultivating sustainable countertop agriculture SproutsIO SproutsIO, Inc is a startup company with a vision for changing the way the world integrates food into their lives. The vision is rooted in the need to localize produce to provide healthy, flavorful and...
OBI: Robotic Feeding Device

OBI: Robotic Feeding Device

by Sundberg Ferar | Feb 23, 2021 | Consumer Products, Creative Engineering, Design Research, Industrial Design, Prototyping

Empowerment Through Design Desin LLC / Obi Eating is one of the most fundamental human experiences.  The act of feeding oneself in the presence of others ties together families and is a fundamental means of participating in culture and community. For those who can’t...
Masco Cabinetry: Merillat CoreGuard™

Masco Cabinetry: Merillat CoreGuard™

by Sundberg Ferar | Feb 23, 2021 | Consumer Products, Creative Engineering, Design Research, Industrial Design, Innovation Strategy, Prototyping

A game-changing solution to a common pain point Merillat Cabinetry, a Masco Company Sundberg-Ferar conducted a Genesis™ strategic innovation exercise to identify new product opportunities in the kitchen cabinet category. CoreGuard™ was one of the concepts to emerge...
Sears: Kenmore™ and Kenmore Elite™ Visual Brand Language

Sears: Kenmore™ and Kenmore Elite™ Visual Brand Language

by Sundberg Ferar | Feb 23, 2021 | Consumer Products, GUI Design, Industrial Design

Setting an Elite standard Kenmore Sundberg-Ferar assisted Kenmore in the development of their next-generation small appliance visual brand language. Kenmore was ready to hit the reset button and explore a complete line change. SF’s research and design team explored...
Wiss Tools: Medium Duty Shop Scissors

Wiss Tools: Medium Duty Shop Scissors

by Sundberg Ferar | Feb 23, 2021 | Consumer Products, Packaging Design, Prototyping

Stop using your junk drawer scissors in the garage. APEX Tools: Wiss Brand Scissors APEX tools had a successful niche product with WISS heavy duty aviation snips but saw a new market opportunity for a medium duty scissor line at big box retail. WISS had no products in...
Arrow Fasteners: Electric and Manual Staplers

Arrow Fasteners: Electric and Manual Staplers

by Sundberg Ferar | Feb 22, 2021 | Consumer Products, Creative Engineering, Industrial Design, Prototyping

Designing for Brand Equity and User Confidence in DIY Tools Arrow Fastener Company, LLC. Arrow is the market leader in fastening and we were thrilled when they asked us to help develop a new line of staple guns with them. They had developed new technology that they...
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