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SF Featured in DC3 Newsletter

SF Featured in DC3 Newsletter

August 2016

Meet Sundberg-Ferar: An Industrial Design studio founded in 1934 in the Guardian Building, downtown Detroit.
As one of the longest operating independent design firms, we have been enhancing and advancing the spirit of innovation globally. We design ordinary objects for everyday use, from kitchen utensils, medical equipment, to machinery.

Our robust research-based design methodology uncovers and identifies the unspoken needs and unarticulated desires of the user.  By creatively using the fundamental principles of aesthetics, ergonomics, usability and usefulness, we infuse emotion into our design to enhance the user experience across the entire customer journey. 

Jeevak Badve brings energy, passion, and curiosity to his role as Vice President of Strategic Growth at Sundberg-Ferar. With his unique blend of industrial design, mechanical engineering and business education, he relentlessly rallies for the design community on raising the awareness of the ID discipline: How a meaningful and beautiful product itself is at the very core for a strategic and significant growth for a business.
 
If you are curious to see if industrial design is applicable to your product or service, or want to tour our studios, give Jeevak a ping at jeevak@sundbergferar.com or 248.360.5590.

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