SF Designers Research Chinese Domestic Vehicle Industry
Sundberg-Ferar designers David Thimm and Josiah LaColla recently returned from a series of trips through the Shandong, Zheijang, and Guangdong provinces of China. Over the course of three weeks, they embarked on a quest to collect primary research to gain insight into a particular segment of the Chinese domestic vehicle industry. These findings provided direction for the design phase of a vehicle, currently underway in the design studios of Sundberg-Ferar. Immediately following the research trip, Josiah participated in the launch event for a commercial truck recently designed at Sundberg-Ferar. He returned full of colorful tales of mind-blowing cuisine, warm and compelling exchanges with industry professionals, and a freshly recharged drive to complete design activities in Phase II.