A long history of work allows us to design for tomorrow.
We are a multi-disciplinary team of creative, talented, status-quo-questioning people. Our energy is focused on the design and development of uniquely differentiated products and experiences. Throughout our long history we have evolved to serve clients in a broad range of categories including new mobility, consumer and commercial products of all types.
A full-service product design consultancy out of Detroit, we connect art with science to create meaningful products; products that drive value and fulfill core user needs.
Markets we serve
Putting the D in Design since 1934
Great products liberate our clients to increase profit margins, gain market share, and ultimately build and enhance strong brands. Through our collaborative methodology that includes industrial design, research, engineering, innovation strategy and prototyping, we identify the right kind of different to drive your business forward and maximize growth and profitability potential. We design with purpose, innovate with emotional and functional intent, and deliver real, manufacturable solutions.
Ultimately, we view our creativity as an incredible gift. Since 1934, this gift has allowed us, with every project we work on, to improve humanity’s standard of living through the design of the products and experiences that
enhance our lives.